How is Plato Cashback Sustainable?

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Plato's sustainability will be driven by restaurant ad revenue, with restaurants paying for increased foot traffic via Plato. The majority of Plato Eats Pass revenue during In-Season will initially go to restaurants to fund a "$100 Plato Ad Credit," similar to Google's approach with free $150 GoogleAd credits for first time on-line merchants. Once restaurants see the return on investment from Plato Ads, they will continue spending to attract new users through promotions, perpetuating a flywheel effect and increasing the user base.