The Plato Flywheel
Wen Moon
The proceeds users spend to buy Plato Eats Season Pass are used to fund specific local initial marketing budget that we will issue to the local restaurants for running their very FIRST campaign on Plato. This is similar to web2 companies’ tactic of giving customers a free trial (think Google Ads giving $100 to advertisers for running their first campaign).
As Plato users gain cashback by visiting local restaurants, users are bring more business to local restaurants. Seeing ROI on their promotion as cashback and other IRL perks via Plato, Restaurants will buy up more ad credits ($FAT token underneath the hood) which attracts more users, completing the Plato Flywheel!
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