Unlock 10 cities in 3 Seasons in 2024

The goal of Season 1 to 3 will be to unlock a total of 10 cities around the world.

Having Plato Seasons gives us the ability to focus and target within a specific time frame. Typically, a Season will last 90 to 100 days. By purchasing a Plato Eats Season Pass for a specific Season, Plato users are taking the first step in unlocking the city they are in.

As part of our Flywheel, the proceeds users spend to buy Plato Eats Season Pass are used to fund specific local initial marketing budget that we will issue to the local restaurants for running their very FIRST campaign on Plato. This is similar to web2 companies’ tactic of giving customers a free trial (think Google Ads giving $100 to advertisers for running their first campaign).

How cities are unlocked on Plato

Typically to fully unlock a city, there are two quests we as a network would have to accomplish:

• QUEST 1: Minimum set of Plato users within a city. Plato users can help spread the word by participating in our Stacked Referral Earning.

• QUEST 2: 10% to 15% of a city’s restaurants on-boarded onto Plato as Plato Merchant (for example, if a city has 1000 restaurants, we need 100-150 restaurants on-boarded as Plato Merchant).

Of course, as a user, you would have lots of mini-tasks and chances to earn rewards and cashback. Check in your Plato Eats dApp for mini-tasks and quests.

Benefit of unlocking a city

When restaurants are on-boarded in a city, Plato Eats is your pass to get exclusive restaurant perks:

• SOCIAL feed function within the Plato Eats dApp and gain insights

• Discount perks and/or free food at IRL restaurants

• Exclusive IRL restaurant seating without a long wait list.

• Hidden Menu and more